Merge tags — also called template variables — are placeholders in your email content that MigoSMTP replaces with recipient-specific values at send time. They are the foundation ...

Recipient variables allow you to inject recipient-specific data into any part of your email — subject line, greeting, body, links, and images — creating a uniquely personalised ...

Conditional content blocks allow you to show or hide sections of your email based on the value of a recipient variable. Instead of creating multiple separate templates for diffe...

The subject line is the single most impactful factor in whether your email gets opened. Personalising it with recipient-specific data — their name, their account status, their o...

A fallback value is the text that appears in place of a merge tag when the corresponding variable is not provided in the send request. Without fallback values, an unprovided var...

Personalised emails are powerful when they work correctly — and embarrassing when they do not. A recipient receiving "Hi {{first_name}}," or seeing their colleague'...